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Crowdsourcing news, thoughts and trends from the openideas team

How to Innovate in 2012 through Crowdsourcing

2012: Are you ready to take Crowdsourcing further?

The year’s just about to end, and looks like the Crowdsourcing platform isn’t going to stop dominating in 2012. A recent conference in Europe entitled ‘Social Commerce Trend Report’ became the channel of choice to share their ideas on what’s changing the social hemisphere next year.

Tara DeMarco has summarized on her post three main points on how crowdsourcing could help companies and organizations harvest data and ideas further, and here’s our take.

Improve your existing offering: customer feedback is the new focus group.

‘Personal’ touches are now more important than ever. Given that social media has entirely changed the game with regards to getting feedback, harvesting information can be easier but the real challenge is how to interpret this information. Nowadays, it is easier to grab customer information like sample sizing, class segmentation among others – guesswork has now been practically eliminated.

So what does this leave us? Well, the insights speak for themselves. Customers have the freedom of speech in social media channels and idea collaboration collectives and it’s the brand’s responsibility to listen to them. Are your products being faulty? Or are they the ‘dream product’ people are talking about? Even the slightest conversation could give you and your organization ideas on how to carry on your action plan to improve your services.

Create new products and services: social data is the new market research.

The days of hardcore door-to-door market research is somewhat getting numbered now that data could be easily harvested through social media platforms’ innovative functions. Facebook insights gives information right off the bat and sees your brand’s visibility right on your front page. Nowadays, it pays a hell lot if a brand is in touch with their customers, and listening to their opinions whether good or bad helps to channel campaigns more effectively.

Build an innovation think-tank: show customers their opinions drive change.

At OpenIdeas, this is probably the most important aspect crowdsourcing has to offer. Creating a think-tank would definitely help. Online platforms in sharing ideas, concerns and ways to improve on a product, service or cause gives your organization the edge in getting in touch with your target market. It is important that given these various channels, the customers and consumers should know and feel like your company is listening to them. Replying to their feedback regularly, creating solutions to common problems and having opportunities to make users feel like they are part of your company’s development is what’s important. If your company has a good understanding of your customers, this is what would make everything you do stand out.

We are also looking into these points to consider how we will grow OpenIdeas in the next year, and hope you will be part of our journey!

via BazaarVoice

Holiday Recipes Brought by the Crowd

Crowdsourced Holiday recipes? Bring it on! via

It’s just a few more days before the holidays, have you prepared what you’re planning to cook for your friends and loved ones? Let the crowd help you out!

Amateur and professional cooks all over the world are sharing ideas together, coming up and bringing their own cooking styles on the table by collaborating through recipe websites. (Almost) gone are the days where one has to take that 100 kilogram recipe book from Nan’s attic, as now it’s just a touch of one’s iPad to get the latest recipes for the holidays.

Feeling gluttonous? User-submitted variations on celebrity chefs’ recipes and professional cooks merge together so you can take what you want and make those recipes your own. As with any crowdsourced collaborations, there should still be some sort of separation between user-submitted recipes and professional ones.

A food historian, Haber is still somewhat skeptical of the entire idea. The difference, he says is that “The good cookbooks have test kitchens and whole staffs of people whose job it is to go over and over the recipes.” – a good point at that. But the good thing about this is that you have more choices and decide on what’s best for your plans.

Just be sure to save some space on your tummy for mom’s Christmas ham, or else!

You can also share your ideas for holiday dinners with us! Check out our seeded idea for Holiday Dinners on YourOpenIdeas

via Ponyter

Crowdsourcing Baby Names: A New Trend?

Naming your baby via the crowd? Photo via

Like they say, the further growth of crowdsourcing leads to endless possibilities in utilizing the platform. Here’s a strange one – crowdsourcing your baby’s name! A couple from Vancouver recently purchased a domain name for them to place suggestions on what to name their unborn baby. The couple have given some ideas on what they generally like in a name, their interests and concepts so the contributors would have an idea on what name to give. On a strange turn, the couple have also requested to give a last name to the baby which is a bit unorthodox, naming-wise.

What do you think about this? While it could be a cool and innovative idea to have a crowd gather names for you – wouldn’t it be more intimate to have a name with utmost significance to the soon-to-be parents? Different strokes for different folks, we guess.

via PRWeb

Social Video Campaigns: Going Viral via tapping the Crowd

It’s no surprise – Youtube is now as ubiquitous as your local television channel. Brand managers, agencies and pretty much everyone would like to get a stake of their own in the ever-growing viral video campaign market. Like they say, these viral videos are more than just promotion for a product – it represents collaboration between a brand/organization and its consumers & fans.

And that’s where the collaboration of ideas come in – through crowdsourcing such videos. By tapping into the ‘crowd’ with such videos, you get a premium that is of significant value; and that’s interaction. Like they say, there are a lot of untapped ideas and the only way to have it realized is to give consumers an area to voice opinions & ideas out. What more exciting way than to create fun, engaging homemade videos?

The result of these creations is a healthy relationship; and the key to having successful ‘virals’ it touching topics & ideas that matter the most: It’s personal. It represents the passion of someone about a brand or an idea, giving his or her own spin to it and keeping things interesting. It may or may not work, but sometimes the best of viral videos are ones without too much intervention from the brand/campaign managers themselves. If people like your brand, they’d do pretty much anything to make such videos to your favor. So the challenge now is to keep your brand’s energy up through engagement and reaching out.

Take for example the video for SOUR below – this innovative video was created through a call by the band with their fans all over the world, and made into a very creative pastiche of actions like a giant mosaic; best thing about it is that it’s pro bono. The fans get to see their faces all over the world, and the band gets an amazing video that embodies fun aspects and at the same time, engaging.

Check out Japanese band SOUR’s innovative viral video crowdsourced from their fans all over the world – as a bonus, the song’s not bad either!

How about you, do you have any viral video idea you’ve always wanted to try?

Leveraging Digital Volunteerism: Crowdsourcing Amidst the Thailand Floods

The Now-Flooded Ancient City of Ayutthaya (photo via Bangkok Post)

As Thailand got submerged in water & is currently recovering from what the country touts as their worst flooding situation in more than 50 years, social enterprises and institutions are coming up with ways to help victims in need.

A good chunk of crowdsourcing platforms have emerged to help out the entire Thai government. One of these is “Is My House Flooded?” to which Bangkok residents who have evacuated their homes during the floods can check their specific areas if it’s safe to go back already by entering simple information like a postal code address.

Another website, simply called takes on a more conventional effort-gathering approach by creating call-to-action for donations and pledges for those who were affected by the recent, devastating floods in Thailand.

As FutureGov AP mentions, there have been recent buzz about the countless ways crowdsourcing can help such causes, and how it is now entering the system in such a prolific scale to which various platforms are generated specific to a cause. These platforms of idea collaboration helps organizations to have a steady pool of collaboration through interaction & sharing – in Thailand’s case, helping inform and reach out in this time of need.

What’s Next for Crowdsourcing? NGO Utilization and Leverage


Triple Pundit ponders on the idea of what’s next for crowdsourcing. There are some arguments to which are important on how the concept is to be seen in the next few years, and as a part of a still-growing community online. Matt Mahan from has stated that there is a slight bump in the road with regards to how tapping a collective of various ideas are kicking off, but says that there is promise with what it can do to secure a spot in the lucrative business online.

Mahan states that crowdsourcing is a valuable tool for nonprofit organizations specifically, as it gives off a lot of possible advantages to leverage the organization. This also gives options in idea management improvement. These include the following:

– Creates capacity.

– Attracts new followers. Something that without the dawn of the internet, would be stuck into traditional media like Television, Radio which would be very expensive, especially for NGOs on a specific budget

– Teaches valuable insights, and new lessons learned from an organization

Good Magazine - Good News Everyday

The idea of utilizing crowdsourcing platforms to get the message and the cause across is one of the major advantages in putting the crowdsourcing venture to good use.  Before, the idea of ‘vote for me’ (which probably originated in those pesky Facebook vote-getting photo competitions) is now getting fatigue, to which inspiration is usually lost and the reason for the cause usually does not come across anymore.

What makes individual crowdsourcing platforms outside the standby ones is that it gives importance to transparency of ideas. Contests and rewards could only give so much mileage (but we guess it would still work for consumer-based products) – it requires the ‘crowd’ to also gear on getting towards being smarter along the way. Eliza Huleatt gives us a final parting word that might stick to you: Turning engagement into impact is very important to fully take advantage with the power of the crowd.

Human Brainpower in the Cloud: Smart API

Humanoid from Bjork's 'All is Full of Love'

Software developer Humanoid has recently launched an interesting API (Application Programming Interface) which could turn a few heads – and unproductive workers to an end. Touted as the first API that utilizes an algorithm that’s similar to how a human brain works to power it, the application provides employers on-the-dot and quality work for crowdsourcing and idea management related activities. Generally what it does is this ‘Humanoid’ takes into consideration work factors such as time consumed, and quality of work.

Think of it as having a boss to scrutinize and get quality work from employees – only that it’s actually an API. Usually the process of quality assurance would need a physical team of people to check design and copy work, but they claim that an application could reduce cost for this.

A potential issue of having a Humanoid boss is that personal interactions will then be cut off, at the cost of saving money. Given that outsourcing and crowdsourcing demands interaction from its members, it might be a tough cookie to workaround a robot boss.

While it is also important for accuracy in the output of work, should the humanoid be then too demanding, it’s no better than having actual human arguments about something, wouldn’t it?

Via venturebeat

Let’s Crowdsource – The Idea in Classrooms

School-Based Crowdsourcing

Photo by Alex E. Proimos

Crowdsourcing in the Classroom? The idea of Crowdsourcing isn’t confined to online space anymore, as teachers are now using the term in ways that wouldn’t have been thought of before the age of the internet.

It all began when Dan Cohen, a new media director in George Mason University experimented with the concept on Twitter. He asked his twitter followers to solve in thirty minutes, which got Derek Bruff to think of other uses of Twitter in the classroom. It might take a little bit of a techie and an open mind for a university to incorporate such concepts in the classroom. Borrowing such terminology & concepts allow teachers to keep students engaged and learn a few more new things.

The idea is that the students in a class become the operating ‘crowd’ to which they would solve a certain problem together. This promotes camaraderie between the class, and sharing various ideas to efficiently complete a given task in a time that is greatly reduced. Cohen’s experiment basically asked to identify an object, and his followers made an observation on the object – as well as utilizing various Twitter tools like the retweet function. It took only about 9 minutes to find out what the object was, which was a success.

Basically this example shows various implications of the use of crowdsourced media – how simple things could help in scholarly discussions with a brand new format that most people are accustomed to. It just gives back more opportunities for people of differing age and knowledge level to interact with each other and learn new things along the way!

Measuring your Crowdsourcing Efforts: Three Types of Crowdsourcing

The Three Types of Crowdsourcing, According to The Complete Idiot's Guide to Crowdsourcing

Now that you’ve embarked on your journey with crowdsourcing and idea collaboration, it’s time to see for yourself and measure your efforts. Beth Kanter’s blog gives us some amazing insights condensed from the book ‘The Complete Idiot’s Guide to Crowdsourcing’ on how you can make things work for your business by collaborative efforts.

Mentioned are three types of crowdsourcing, which usually invites a group of people in an online platform also known as the ‘crowd’. The different types are segmented as Work, Input and Action to which the processes in obtaining/gathering ideas are varied, and analysis of data is also specific. Generally, these three type could work either way for an organization, and it is best to segment a crowd depending on your need.

Work is classified as crowdsourcing work wherein efforts by individuals from a crowd cloud are compensated, and given a particular task. For example, creating an action plan for a cause like conserving water or thinking up of alternative words for a band’s song can be seen as Work. A good chunk of this type of crowdsourcing could also be seen in efforts of design and copywriting pitches.

Input taps a crowd to pitch in, get feedback and generate future ideas for a company or organization. This works slightly differently from Work as it channels more as an exchange between the client and the crowd on improving things that are already existing, or trying out new implementations and/or features for a product or cause.

Finally, Action is a crowdsourcing type to which deployment of initiatives such as donations for causes are primarily seen. We recently launched that perfectly exemplifies Action Crowdsourcing – the gist is simple as it forces you to drive habits away, or helps you make a new habit within 21 days. If you fail to achieve your goal, a pool of money you put in the application is automatically donated to a charity of choice.

Measuring input from these three types vary, and the most important thing is be aware of what your organization or company wants to achieve by using crowdsourcing. Without an initial concrete idea, there is a probability that your efforts would not be as compensated as well.


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Hier abrufbar: all4startups / openideas