It’s no surprise – Youtube is now as ubiquitous as your local television channel. Brand managers, agencies and pretty much everyone would like to get a stake of their own in the ever-growing viral video campaign market. Like they say, these viral videos are more than just promotion for a product – it represents collaboration between a brand/organization and its consumers & fans.
And that’s where the collaboration of ideas come in – through crowdsourcing such videos. By tapping into the ‘crowd’ with such videos, you get a premium that is of significant value; and that’s interaction. Like they say, there are a lot of untapped ideas and the only way to have it realized is to give consumers an area to voice opinions & ideas out. What more exciting way than to create fun, engaging homemade videos?
The result of these creations is a healthy relationship; and the key to having successful ‘virals’ it touching topics & ideas that matter the most: It’s personal. It represents the passion of someone about a brand or an idea, giving his or her own spin to it and keeping things interesting. It may or may not work, but sometimes the best of viral videos are ones without too much intervention from the brand/campaign managers themselves. If people like your brand, they’d do pretty much anything to make such videos to your favor. So the challenge now is to keep your brand’s energy up through engagement and reaching out.
Take for example the video for SOUR below – this innovative video was created through a call by the band with their fans all over the world, and made into a very creative pastiche of actions like a giant mosaic; best thing about it is that it’s pro bono. The fans get to see their faces all over the world, and the band gets an amazing video that embodies fun aspects and at the same time, engaging.
Check out Japanese band SOUR’s innovative viral video crowdsourced from their fans all over the world – as a bonus, the song’s not bad either!
How about you, do you have any viral video idea you’ve always wanted to try?
